The business hired us to develop a new brand to launch a new retail location for its specialty consumers. At least 10 establishments were selling comparable goods in the area where they planned to open. After conducting our studies, we found out that all of the stores had applied the same branding techniques. So we made a nice comical wordmark using the best in-trend comics as our inspiration. The company distinguished itself from the competition and now ranks among the top retailers in the area for sales.