You've put a lot of effort into developing your goods or services, and you're confident that they will be helpful to people. You simply need to come across proper clients since you have something valuable to offer. However, nobody appears to be interested, and you're having a difficult time closing sales.
So it appears that your brand is failing.
Chances are that you are a LALA Brand.
Okay, let's look at these 10 probable LALA brand-related issues.
And let's learn how you fix it.
A LALA BRAND FAILS TO DO A TRADEMARK SEARCH
Brands decide on a name and then use it for many years. Only to realize their chosen name is already registered with someone else. The best way to tackle this is to do a proper name search, find a unique name and get the trademark done from the inception.
A LALA BRAND STARTS WITH A CHEAP BRAND IDENTITY
Almost every client I meet is concerned about the budget, but we all know that quality stuff costs money. If you pay pennies you often get some copied logo or a stock image or a mash-up of anything or everything else. The solution to this is to hire an agency that suits your needs and budget.
A LALA BRAND IS INCONSISTENT WITH THEIR BRAND IDENTITY
A company must use the same name, logo, and tagline in all its communication. The solution to this is to ask for a brand guideline from the agency or the individual before finalizing.
A LALA BRAND FAILS TO FOCUS ON THEIR CORE SERVICES
Companies usually confuse people with a long list of products and services. Just focus on your core services and communicate that well.
A LALA BRAND DOES NOT HAVE A TAGLINE THAT IS BELIEVABLE
If the tagline doesn't match the reality of your company the customers will not believe you. This alone will end up killing your marketing efforts due to negative publicity. The solution to this is to have a tagline that is believable or to have no tagline at all. Remember, no tagline is better than having a tagline that is inconsistent.
A LALA BRAND FAILS TO FOCUS ON THE CORE SERVICE
Companies usually confuse people with a long list of products and services. Just focus on your core services and communicate that well.
A LALA BRAND DOES NOT PROVIDE A GREAT BRAND EXPERIENCE
Some companies make good logos, stationery, and packaging. But completely ignore other important things like the website, social media, and other customer touchpoints. Always remember the customers look for a complete brand experience and not just a part of it.
A LALA BRAND DOES NOT CONNECT WITH THE RIGHT AUDIENCE
Some companies target customers who are not necessarily good for their businesses. To tackle this the brand should know a few things about its customers beforehand.
Where they are | What they do | How old are they
What their income is | And why do they care about your brand
If you don't connect with your customers in a personal way you will fall behind your competition. That's how businesses work these days.
A LALA BRAND FAILS TO DIFFERENTIATE
If you look like other companies in your space, your customer will shop around and look for the cheapest option. If they don't see the difference why will they choose you?
A LALA BRAND LETS MARKETING MATERIALS GET STALE
Some companies print 10,000 company brochures and other collaterals which take them several years to use up. The white paper turns yellow, the trends change and the entire collateral looks like collateral damage. Print a few collaterals, use them and then reprint.
A LALA BRAND DOES NOT KNOW WHERE A SUCCESSFUL BRAND STARTS
A successful brand starts with your own company and your people. Only you know your core services. Only you and your staff can deliver the message. You should talk to your customers, and often take feedback. Only you can insure consistency in your brand. REMEMBER YOU ARE THE BRAND.