Winning McDonald’s in our second year wasn’t luck. It happened because we solved a branding and retail design problem that nobody else could solve fast enough. McDonald’s India relied on global creative assets developed in Australia. Every campaign had to be adapted for the Indian market while maintaining strict global brand guidelines. Their existing creative agency required nearly two weeks to deliver each adaptation. For a brand that launches campaigns at the speed of retail, that turnaround simply wasn’t practical. That’s where Sosh Design came in.
As a branding agency, graphic design agency, and retail branding specialist, we built our reputation on delivering high-quality creative work in record time. Our team produced Indianized adaptations within days instead of weeks, without compromising the consistency of one of the world’s most recognized brands.The result was a long-term partnership built on trust, speed, and execution. Over the years, we designed environmental graphics, store branding, retail interior graphics, wall graphics, point-of-sale (POS) branding, and marketing collateral for more than 75 McDonald’s stores across India. We also developed marketing communication for multiple campaigns, created the complete visual theme for the 2015 McDonald’s Breakfast launch, and designed the branding for the first McCafé store in India.
This project showcased our expertise in brand identity implementation, retail graphics, visual communication, large-format graphics, print design, campaign adaptation, and in-store brand experience. It reinforced our ability to execute global brand standards while creating designs that resonate with Indian consumers. For us, McDonald’s was more than a prestigious client. It validated what Sosh Design has stood for since 2008: delivering strategic branding, graphic design, retail branding, marketing design, website design, packaging design, and creative solutions that help businesses grow.
If you’re looking for a branding agency in Mumbai, a graphic design company, a retail branding agency, or experts in brand identity, environmental graphics, marketing collateral, packaging design, logo design, wall graphics, and website design, Sosh Design delivers work that builds brands people remember.
Client
Hardcastle Restaurants
We collaborated with Envato to create a visually striking and engaging brand identity that aligns with their core values. Our team focused on delivering a seamless and user-friendly experience while maintaining a bold and modern aesthetic.
Creating a brand identity that appeals to both young and mature audiences.
Ensuring the website performs well across all devices.
Develop a visually unique and recognizable brand presence.
Create an engaging and intuitive user experience.
Enhance the brand’s storytelling through compelling visuals and motion design.
We started by conducting in-depth research on the industry, competitors, and target audience. Our team then developed multiple design concepts, refining them based on feedback and usability testing.
Concept Development – Brainstorming initial ideas and design directions.
Design Execution – Creating high-fidelity visuals and prototypes.
Implementation – Bringing designs to life through web development, motion graphics, and interactive elements.
Final Testing & Launch – Ensuring optimal performance and user experience.