FIA ROAD SAFETY WEEK

The Road Safety Week, organized for FIA in partnership with the Western India Automobile Association from 2013 to 2016, focused on promoting safe driving practices across India. Through a blend of on-ground activities, workshops, and media campaigns, the initiative engaged diverse audiences, emphasizing the importance of road safety. The collaboration enhanced both organizations' credibility, with FIA's global reputation and WIAA's regional influence. The campaign also highlighted CSR efforts, positioning the brands as advocates for public safety and long-term community well-being.